Has anyone checked out the March 2008 copy of AMERICAN THEATRE?
I know it just arrived, but, as is my tradition, I stopped everything that I should have done the other day when it arrived and began reading. One article, “Come Back, Little Audience Member,” I thought was so interesting.
The article follows two theatre companies, The Neo Futurists in Chicago and Sledgehammer Theatre in San Diego, who have begun to adopt a pay for a ticket once and see a show for unlimited repeat viewings policy. Yes… you read that right. It’s a pay once and return as often as you like policy for a show. Eric Bernhard, the president of the Sledgehammer Theatre board descibes the policy, “We wanted our audience members to feel like co-conspirators in this crime we were committing against traditional theatre.”
Reading this anti-establishment stratedgy, I wondered if this idea would work for TYA audiences. To me it screams as a successful way to get teens in the theatre…. I wonder if moms and dads would enjoy it too?
You gotta check it out! Page 46!